"Breastcancer prevention starts with you"

With the FRÜH - Breast Cancer Campaign, an educational campaign was created, which makes the female breast, nipples and the symptoms of breast cancer more visible. In addition, the campaign educates about the importance of palpation and provides information about screening. Through the hashtag #ichtastemichab, a community is generated that is aware that early detection can help fight breast cancer.The campaign is brought to the target audience mainly through its stickers, which are distributed throughout the city, especially on fruits and vegetables in supermarkets. Additionally, there are flyers, posters, a website for more information and an instagram channel to provide information throughout the whole target group. The breasts and the symptoms, which are shown on them, were 3D modeled to generate a great diversity.